Miami, September 20, 2016 – The executive will be responsible for a new area of Marketing & Communications in gA (Grupo ASSA), a leading global company in Digital Business Transformation (dBT), which will bring innovation to marketing practices, internal and external communication by integrating digital platforms.
Fehrmann will coordinate gA’s relations with the company’s stakeholders in Latin America and the United States and alliances in Europe and Asia-Pacific. She will be responsible for the development of brand positioning strategies on issues related to Public Affairs.
She will also be in charge of positioning and communications for the gA Center for Digital Transformation created in 2014, which studies the impact of digitization in the region. This open forum between gA, business and academic representatives in Latin America seeks to better understand how the adoption of new digital technologies are changing companies’ management of their business by integrating the Industrial side- digitalization of the complete value chain with the Consumer side.
“The addition of Alejandra responds to our strategy of permanently communicating gA’s unique positioning as a leader in digital business transformation (dBT). Her experience and professionalism will be key to plan and implement communication and marketing strategies coordinated with all the markets where the company operates. We count on her leadership to capitalize the global image of our company and spread the importance of the digital integration across the value chain of the companies”, said Roberto Wagmaister, gA Founder and CEO.
Alejandra Fehrmann has over 18 years of experience in corporate communications, media relations, public affairs and digital marketing in Latin America. Her past experience includes serving as Director of Digital Social Engagement and Internal Communications / Executive for McDonald’s in Latin America and the Caribbean and as Director of Communications for Southern Region and Emerging Markets at Oracle.
Fehrmann has a bachelor’s degree on Social Communication and postgraduate studies in Marketing (Cs Economics Faculty, Córdoba) and Telecommunications (University of Buenos Aires) as well as a specialization in digital themes (UdeSA), Argentina.
We are gA
We are a leading global company in Digital Business Transformation (dBT) with operations in the United States and Latin America. We create value through the transformation of business models, processes, people and organizations. With 24 years of experience, we are a strategic partner for companies that want to achieve their business goals in the new digital era. Our team of 1,400 experts serve 41 markets through a network of 11 offices.
Our growth is based on solid values of leadership, commitment, and entrepreneurial spirit, along with specialization, innovation and professional excellence in our service delivery.
We focus on quality and closeness to our clients, which allows us to generate long-term relationships that bring competitiveness and measurable value to organizations.
We are gA: Know us!