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Grupo ASSA has a new branding strategy

The company is presenting its new corporate image, which includes a new logo and website, among other language and visual elements
This is part of a comprehensive transformation process in the context of new initiatives for its 20th anniversary.

Buenos Aires, August 2012 – Grupo ASSA, the leading independent Latin American business process transformation firm, announces the launch of its new branding strategy, featuring a new corporate image that represents the culture and identity of the organization, that is currently celebrating its 20th anniversary.

Grupo ASSA’s redesign was developed at the multicultural lab of Pentagram, a prestigious and innovative design agency, with presence in London, New York, Berlin, and Austin. The team of specialists was led by designer Daniel Weil (who worked for brand transformations like those of Benetton, Windows 8 and United Airlines), and Naresh Ramchandani, writer and communication expert (awarded at the Cannes festival and columnist for The Guardian)

In order to come up with this new image, the group of experts focused on the identity of Grupo ASSA, particularly its culture and values. With that in mind, they traveled from London to the company’s offices and did a detailed research and analysis that included interviews to the management team, former and current employees, clients, and providers. These perspectives helped highlight and individualize the company’s distinctive features as well as its differential value.

The final result is a branding and communications platform reflected in a new logo that was made with the company’s initials (gA), using a typography and color that reflects the two distinctive values of its organizational culture: amateur passion and professional excellence. At the same time, the transformation includes the development of a new website and the renovation of all institutional and communication materials, which are now based in different oral and written languages and include the new slogan (“We look ahead, we get things done.”) and “The 10 ways”, a decalogue describing the fundamentals on which Grupo ASSA bases its efforts to make things happen.

In recent years, Grupo ASSA has consolidated as the leading Latin American company in business process transformation, changing not only technologies but the also the companies and the people that use them. Today, it provides application management services to 54,000 final users of SAP and Oracle J.D. Edwards in five continents, with more than 1,400 employees in 8 offices in Latin America and representatives in the US and Europe.

“This is one of the biggest transformations Grupo ASSA has ever experienced in all of its history. The same way we help our clients to transform their businesses every day, this time the transformation begins with us”, said Roberto Wagmaister, Founder and CEO of the company. “Our brand is one of our most important assets, a synonym for commitment, professionalism, team spirit, and dedication. In the last 20 years, gA has become a company that focuses on its clients and results, with a strong drive to get things done”, he added.

Corporate Develoment VP Paul Dougall also said:Grupo ASSA’s new logo reflects who we are, our perspective and singular culture. Our clients, staff, and shareholders are the finest example of what our brand represents: a passion for what we do and the excellent quality of our service. As of today, we strengthen our attributes and give our brand the modern look of an innovative and visionary company that is deeply committed to bringing results.”

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