CEO Message

Welcome to gA, the leading independent Latin American Digital Business Transformation firm. For the past 20 years we have been helping global and Latin American firms meet their business aspirations, with a Digital Business Transformation approach.

We partner with our clients to help them transform the way they run their organizations, rethinking their business processes, involving and committing the people that run the business on a day-to-day basis, and making them a part of the solution, to optimize operations and help drive to standardization. We use the leading technology platforms as enablers for digital business transformation, leveraging on the investment already made on these IT platforms, and incorporating new solutions and digital technologies that ultimately transforms the user experience for our customers.

We work closely with our customers to establish clear goals and the metrics that measure these goals and the value that this Digital Business Transformation will generate over the life of the project, bringing our Value Management framework to the table to ensure that the value creation process can be measured. Our Full Transformation Lifecycle approach ensures that the value creation process is an ongoing continuous cycle of improvement.

Over these 20 years we have built deep knowledge and a proven track record of delivery in 5 vertical markets: Consumer & Packaged Goods & Manufacturing, including many of the largest food and beverage companies in Latin America; Retail, including the largest retailers in Mexico and Brazil; Natural Resources & Chemicals, including many of the giant steel, metals and mining conglomerates in Mexico, Brazil and Chile; Life Sciences & Healthcare, including some of the world’s most renown pharma names; and Banking & Financial Services, including many of the emerging financial institutions in Latin America.

We are a values-driven company, and at the core of our value system lies the concept of sustainable growth, which has allowed us to grow seven-fold over the last 10 years, while at the same time ensuring a strong, committed and inclusive human capital organization. We provide our community of consultants with a solid foundation of sound values and a long-term vision, making gA an exciting and professionally rewarding place to work.

Our Management Team has been working together successfully for the last 13 years, across the major cities of Latin America, covering our Vertical Industry Units and our Business Practices. As a result, we have built the concept of “One Firm” at gA. This means: a common culture and set of values, a consistent value proposition, management structure and delivery platform to our customers.

gA. Amateur Passion. Professional Excellence.

Roberto Wagmaister, Founder & CEO

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